ALDO X DINA SAADI

Aldo MX Artist Series
Date: Fall collection 2018

The Aldo MX Artist Series is a five-piece collection of unique sneakers created by five international street artists handpicked by LNDMRK: Buff Monster (New York), INSA (London), Pony (Montreal), So Youn Lee (Seoul), and Dina Saadi (Dubai). Drawing inspiration from their unique communities, each artist crafted an individual interpretation of the MX sneaker, designing not only the exterior but also the insides and soles, making each pair a true work of art.

With the goal of rejuvenating its audience and capturing a share of the athletic footwear market, Aldo launched a global marketing campaign that celebrated creativity and the spirit of community.

The entire collection of these unique sneakers sold out within weeks.